As EVP, Managing Director, connectivetissue, Brian Terkelsen is charged with developing entertainment-marketing solutions for MediaVest clients, simultaneously leveraging relationships, consumer understanding and brand knowledge.

Brian has been in the entertainment marketing industry since 1992 and has extensive experience working with MTV, ESPN and Discovery Channel. In 1995, he served as Executive Producer on MTV Eco-Challenge and ESPN Extreme Games. He also co-produced Discovery Channel’s Eco-Challenge on-site in British Columbia (1996) and Australia (1997).

Brian’s passion for adventure racing began in 1992 when he co-founded Eco-Challenge Lifestyles, Inc. where he introduced, developed and marketed the sport of adventure racing to television networks and corporate sponsors. He also created the official Eco-Challenge website — www.ecochallenge.com — for which he produced live Eco-Challenge event coverage in 1996.

Most recently, Brian was General Manager of Be Here Technologies, Inc., where he directly managed the Sales, Marketing and Production Groups as well as the sale of broadcast services to Entertainment Tonight, NBC, NBA, 2002 Winter Olympics and HBO Sports. Prior to this, he served three years (1998-2001) as Group General Manager of Quokka Sports, Inc. where he conceived and negotiated programming deals in the adventure and sailing space.