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Robin Steinberg
Senior Vice President, Director of Print Investment and Activation
our leadership robin steinberg
Robin Steinberg, Senior Vice President, Director of Print Investment and Activation
MediaVest USA
1675 Broadway
New York City, NY 10019
e-mail: robin.steinberg@mediavestww.com
phone: 212.468.3772

As SVP, Director of Print Investment, Robin Steinberg is charged with the development of strategic integrated publishing solutions for MediaVest clients and uniting this discipline within the AOR strategy and investment teams. Since joining MediaVest, Robin has grown the print team to 25 strong and leads work on clients including Kraft, Coca-Cola, UBS, Avon, Comcast, Heineken Continental, Starwood, Wal-Mart and Wendy's. She is also a member of MediaVest’s Leadership Council.

Robin is known in the industry as a "tough but fair" negotiator and is frequently called upon to provide her perspective on trends and events in the publishing world. Mediaweek recently named Robin to its 2007 list of the "50 Most Indispensable People in Media" as well as a "Media All Star" in 2002 for print. Further, MIN Magazine cited her as one of its "21 Most Intriguing" of 2006.

Robin currently chairs the 4A's print committee and is on the board of the Audit Bureau of Circulations. She also sits on Google's Print Ads Advisory Panel, helping to shape next generation print planning, buying and trafficking platform. Further, she’s active industry spokesperson, often invited to speak at magazine sales conferences and industry panel discussions.

Prior to joining MediaVest, Robin spent five years as VP, Director of Print Services at Carat. There she was responsible for managing rate negotiations for over 200 consumer publications as well as billings exceeding $150M. In 1999, Robin coordinated the first consolidated Pfizer Print Upfront. The results were overwhelmingly successful. In 2001, Robin led the charge in developing circulation analyses to evaluate magazine vitality within a complex marketplace for both her clients and staff. She also managed and stewarded barter contracts, positioning placements and added value promotions.