As Director of Digital Services, Amanda Richman heads MediaVest’s world-class digital team, leading product and capability oversight and strategic business for 20+ clients including Coca-Cola, Continental, Mattel, P&G, Wal-Mart and Wendy’s. She oversees 90 digital professionals in New York and Los Angeles.

Amanda has established a well-earned reputation for motivating clients to embrace innovation in the digital space, garnering Advertising Age’s "40 Under 40" recognition in 2006. Prior to her elevation, Amanda served as the Digital Group Client Director at MediaVest on P&G. In this role, she led the development of digital strategy, innovation and portfolio management for more than 100 P&G brands resulting in hundreds of unique digital programs across search and mobile, advanced television applications, social networks, online gaming, viral video and virtual worlds—work which was recognized with P&G’s Global Media Innovation award in 2007.

Prior to joining MediaVest in 2005, Amanda held several senior development and management positions at The Interpublic Group’s interactive firms including most recently VP, Account Director at Zentropy Partners. In this role, she helped drive business integration and marketing innovation across McCann-Erickson’s key clients ― from launching Microsoft’s Xbox Live online gaming service to developing an emerging-media process and programs for Johnson & Johnson.

Before Zentropy Partners, Amanda was Managing Director of Thunder House, where she managed interactive investments for an enviable client roster including Coca-Cola, Unilever, L’Oreal and MasterCard. The integration of creative and media context, client commitment to the digital space, as well as general health of the operations flourished under Amanda’s watch.

Amanda also held a variety of marketing and business development positions at Time Warner, developing entertainment marketing programs for Warner Music Group, as well as new business efforts across emerging marketing channels, including The Full Service Network – one of the first interactive television launches – and Roadrunner broadband service.

As a senior officer within MediaVest’s 65+ Digital Connections unit, Amanda has a seat on the company’s 15 member Directors Circle.

She started her career at ad agency Young & Rubicam and was also Marketing Director of The Majestic Theatre, a multi-venue entertainment complex.