Marla Kaplowitz is Executive Vice President, Managing Director of SMG United, the dedicated North American planning unit for the Procter & Gamble business. In this role, Marla oversees a diverse team across New York, Chicago, Canada, and Puerto Rico, spanning both multicultural and general market expertise. SMG United Proveds strategic planning for P&G brands in Beauty, Health, Fabric & Home Care, as well as Gillette brands including Duracell and Braun. Marla serves a member of MediaVest's Executive Team.

In June 2009, Marla added to her duties co-leadership with Sarah Kramer, EVP, Managing Director, MediaVest of MediaVest's next-generation planning discipline, the Truth & Design Group. Marla oversees Talent and Staffing for the Truth & Design Group.

Prior to January 2003, Marla managed MediaVest’s Multi-Client Group where she led planning for several businesses including Avon (global), Denny’s, Ernst & Young, Heineken, UBS, Norelco, Kitchen Aid and Pharmacia. She rejoined the Publicis Groupe in January 1999 as SVP/Group Media Director on Avon.

Working on P&G today is full circle for Marla, who started her career on P&G in 1987 as an Assistant Media Planner at D’Arcy Masius Benton & Bowles. She continued to excel at DMB&B for over eight years rising to Vice President, Associate Media Director. During her tenure at DMB&B, Marla worked on various accounts including P&G, Kraft General Foods, Norelco, Corning, Burger King and Merck. Marla joined Ammirati Puris Lintas in 1996, was promoted to Senior VP, Group Media Director shortly after arriving, and worked on several businesses including Aetna, Ameritech, Nickelodeon, Unilever, United Parcel Service and Labatt Beers. For several years she also served as a member of the AAAA’s Consumer Magazine Committee and was named one of min magazine’s Top Players of 2000.

A native of Los Angeles, Marla graduated from The University of California at Santa Barbara. She lives in Manhattan with her husband and two sons. She’s a longtime member of The Film Society of Lincoln Center and enjoys biking whenever she finds the time.