Lisa Donohue is President, Truth & Design Group, MediaVest’s strategic planning practice. In this role she is charged with ensuring that all contact disciplines work together, unveiling the epiphanty of truth between business and human communications, and designing transformative connections solutions.
Lisa also provides management oversight for MediaVest's Digital practice, ensuring a furutre-ready, successfully integrated digital product.
In addition, Lisa oversees Mars consolidated AOR assignment as well as MediaVest’s Sight, Sound and Motion Unit which is the agency’s P & G-dedicated investment group. Lisa also serves as a distinguished member of MediaVest’s Executive Team.
Since the start of her career in 1987, Lisa has exhibited strong strategic media thinking on a variety of accounts including Kellogg’s, General Motors, Miller, NYSE, Samsonite and Sony. At her former position as EVP, Media Director for Starcom Chicago, Lisa worked on Morgan Stanley, Discover Card, Nintendo and Philip Morris Corporate delivering thoughtful media solutions for some of the world’s biggest brands.
In 2006, AdAge recognized Lisa as a "Women to Watch" in the advertising and marketing industry. Lisa’s other career accolades include: the Chicago Magazine Association’s prestigious Vanguard Award for creatively and aggressively leading the print medium industry, two-time MediaWeek "Plan of the Year" winner (1995, 2001), and two-time Cannes Media Lion Winner for work on Nintendo.
Lisa is a recognized leader in driving innovation in strategic media planning, including fostering greater connectivity between the medium and the message. Her efforts have not only provided tangible results for the clients, but have also produced some of the industry's most awarded media plans which has earned her seats on several SMG Leadership Boards including its Global Product Committee.