Technology is transforming everyday experiences and expectations, but MediaVest doesn’t react to industry change – we shape it. We have built a global infrastructure and use a series of proprietary tools, techniques and approaches that span discovery, ideation and design to drive results. These include:
MIC (See): An on-demand global community to co-create brand solutions.
IntedTrack (Touch): Identify and analyze consumer purchase behavior.
POEM (Create): Quantifies the contribution of each paid, owned, earned contact and combination of contacts to desired end results.
Budget Allocator (Allocate): Takes a fixed budget and recommends where to invest.
Tardiis (Optimize): TV reach based optimizer that allocates at the program level for maximum cost efficiencies and effectiveness.
BARometer (Analyze): Real time sense and response brand campaign and competitor dashboard.