Timothy Castree Joines MediaVest as EVP Managing DirectorJune 11, 2008 Former Leo Burnett Sydney CEO to Lead Mars and Wendys
AORs
Download the press release (PDF, 33kb)MediaVest Named TD AMERITRADE’s Media Agency of Record May 19, 2008 Assignment includes general market strategic planning and buying duties in the United States
Download the press release (PDF, 36kb)MediaVest's Julie Goldstein and Erin Harvey Elevated to VPMay 07, 2008
Download the press release (PDF, 32kb)MediaVest USA First Agency Employing TRA Solution to Marry Demo, Behavioral and Sales DataApril 24, 2008 Delivers Industry’s First Solution, Media TRAnalytics™, for Linking TV Ad Effectiveness to Sales
Download the press release (PDF, 38.1kb)Print Trumps Internet as Primary Source of Readership TrustMarch 27, 2008 MediaVest Study also reveals that Print has Permanence, Yet Fails to Deliver Value Online
Download the press release (PDF, 42kb)MediaVest Is First Agency to Subscribe to Hybrid Research
Linking Print and Online Usage BehaviorFebruary 04, 2008 Net/MRI fused data resource measures relationship between traditional print outlets and 2,300 websites
Download the press release (PDF, 31.2kb)Tricia White joins MediaVest USA as SVP, Director,
Human ResourcesJanuary 04, 2008 MediaVest continues to invest in Talent Management;
expands Human Resource Capability
Download the press release (PDF, 33kb)MediaVest’s Erica Rosengart promoted to Senior Vice President;
Melinda Cheng, Kristin Marquart, Anita McGorty, Doreen Szeto and Julian Zilberbrand
promoted to Vice PresidentDecember 18, 2007
Download the press release (PDF, 35kb)Amanda Richman Elevates to Director of Digital Services
at MediaVest USA November 19, 2007
Download the press release (PDF, 35kb)MediaVest’s Terry Berlin, Virginia Carey, Ben Damiano, Angelo Lomonte and Atoosa Mazaheri promoted to Vice PresidentAugust 29, 2007
Download the press release (PDF, 48.72kb)MediaVest’s Norm Chait, Ian Maidman, Vincent Sauvagnargues and Caleb Windover promoted to Senior Vice PresidentAugust 27, 2007
Download the press release (PDF, 48.72kb)MediaVest SVP Kendra Hatcher Named One of
Advertising Age’s 40 Under 40July 16, 2007 Hatcher honored as one of the industry's young innovators
Download the press release (PDF, 48.72kb)MediaVest’s Lisa Donohue and Jim Kite Elevated to PresidentMay 17, 2007 Donohue to Lead Planning, Kite Expands Scope to Include CCP Oversight
Download the press release (PDF, 48.72kb)MediaVest Elevates Kathleen Dundas to Vice President, Kelly Andrews, Andrew Hebden, Brian Cahill, and David Shiffman to Senior Vice PresidentMay 16, 2007 Dundas, Andrews, Hebden, Cahill, and Shiffman will take a greater role in the agency
Download the press release (PDF, 45.2kb)Marston Allen, Marla Kaplowitz, and Pam Zucker elevated to Executive Vice Presidents of MediaVest USAMay 15, 2007 Allen, Kaplowitz, and Zucker will join the Executive Team that helps direct the agency
Download the press release (PDF, 43kb)Bill Tucker Named Chief Executive Officer of MediaVest USAMay 01, 2007 Tucker will oversee media planning, investment and activation for such leading brands as Kraft Foods, Masterfoods, Procter and Gamble and Wal-Mart and manage a workforce of more than 700 employees
Download the press release (PDF, 46kb)MediaVest Integrates Print and Out-of-Home into Agency's Core Investment and Activation PracticeNovember 08, 2006 Donna Speciale to oversee the newly expanded unit, representing multi-billion dollars in the US marketplace
Download the press release (PDF, 26kb)Comcast Entertainment Group Names MediaVest USA Media Planning and Buying Agency of RecordOctober 25, 2006 Assignment includes strategic planning and investment services across local and national broadcast, print, out-of-home and digital.
Download the press release (PDF, 62kb)Sasa Savic Joins Starcom MediaVest Group as EVP, Global Managing Director, P&GJune 19, 2006 Former Universal McCann Executive To Lead SMG/P&G Global Relationship
Download the press release (PDF, 26kb)PodShow and MediaVest Partner to Launch EarthLink’s “Make Advertising Better Challenge”June 13, 2006 Audience Generated Advertising Campaign Enables a New Level of Interactivity between Brand and Consumer
Download the press release (PDF, 26kb)Greg Warren Joins MediaVest USA as EVP, Managing DirectorMarch 31, 2006 Former Account Director and Design Consultant to Lead Creative Alliance Efforts and Shopper Marketing Discipline
Download the press release (PDF, 26kb)Eric Bader Joins MediaVest USA as SVP, Director of Digital ConnectionsMarch 30, 2006 Former OgilvyInteractive and CSTV Networks Executive To Lead MediaVest Digital Practice
Download the press release (PDF, 28kb)Starwood Hotels & Resorts Names MediaVest USA as New Media Planning and Buying Agency January 19, 2006 MediaVest selected as the media planning and buying agency for off-line media that will represent Starwood Hotels and its brands including St. Regis®, The Luxury Collection®, Sheraton®, Westin® W® and Four Points® by Sheraton.
Download the press release (PDF, 28kb)Mattel Names MediaVest USA Media Planning Agency of RecordMay 04, 2005 MediaVest USA selected as media planning agency of record for Mattel Brands
Download the press release (PDF, 28kb)Norm Chait Joins MediaVest USA as VP, Director of Out-of-Home ServicesMarch 24, 2005 Norm Chait joins MediaVest as VP, Director of Out-of-Home Services to build and integrated MediaVest's Out-of-Home practice into client services units in New York and Los Angeles.
Download the press release (PDF, 22kb)Earthlink Consolidates Its U.S. Media Buying and Planning Assignment with MediaVest USAMarch 15, 2005 MediaVest named media buying and planning agency of record for Earthlink's suite of access and communications products.
Download the press release (PDF, 30kb)Adweek chooses MediaVest USA as its Media Agency of the YearFebruary 28, 2005 Adweek chooses MediaVest USA as its Media Agency of the Year "for its ability to cement and expand its relationships with blue-chip clients, its renewed vigor in new business, and its success at reinvigorating itself."
Download the press release (PDF, 27kb)AdAge chooses Starcom MediaVest Group as US Media Agency of the YearFebruary 28, 2005 AdAge chooses Starcom MediaVest Group as US Media Agency of the Year citing its three years of double-digit growth, with no plans to stop.
Download the press release (PDF, 27kb)Peter Demas Joins MediaVest USA as VP, Director of ProductionJanuary 26, 2005 Peter Demas joins MediaVest as VP, Director of Production as MediaVest expands its Entertainment Marketing capabilities.
Download the press release (PDF, 19kb)MediaVest USA Moves to Protect Client Cable Investments and Builds the First Full-Scale, Automated Cable Transaction SystemJanuary 10, 2005 Pioneering system allows for automated cable inventory management; early stages yield promising results
Download the press release (PDF, 19kb)Heineken USA Names MediaVest Agency of Record for Dos Equis U.S. Media Planning and Buying AssignmentNovember 16, 2004 Heineken USA announced today that they have awarded the media planning and buying responsibilities for premiere brand, Dos Equis, to MediaVest USA after a competitive review.
Download the press release (PDF, 28kb)Marston Allen Joins MediaVest USA as Senior Vice President, Director of Business Development and MarketingNovember 03, 2004 Marston Allen joins MediaVest USA as senior vp, Director of Business Development and Marketing, effective immediately as announced by Laura Desmond, CEO, MediaVest USA
Download the press release (PDF, 28kb)Karen Balik Joins MediaVest as Senior Vice President, US Media DirectorAugust 26, 2004 Karen Balik joins MediaVest as senior vp, US Media Director dedicated to Kraft, as announced by Laura Desmond, CEO, MediaVest.
Download the press release (PDF, 20kb)Word to Presidential hopefuls: Celebrities on campaign trail reach young votersAugust 25, 2004 A new study conducted by MediaVest shows that celebrity campaign supporters influence youth votes.
Download the press release (PDF, 172kb)MediaVest Aligns Management Team to Further Enhance Client FocusApril 27, 2004 Laura Desmond, CEO of MediaVest USA, today announces a major reorganization of the senior management team within MediaVest, N.Y. As part of this change, four people have been elevated to Managing Director.
Download the press release (PDF, 42kb)Robin Steinberg Joins MediaVest as Vice President, Director of Print Services to head newly formed Print Services unitApril 12, 2004 Robin Steinberg joins MediaVest as Vice President, Director of Print Services to lead and grow the newly formed print services unit based in New York. Steinberg is charged with developing strategically based, tailored print media programs for MediaVest clients and integrating this discipline within the AOR strategy and investment teams.
Download the press release (PDF, 44kb)Christine Merrifield-Wehrle Joins MediaVest USA as Senior Vice President, Group DirectorMarch 18, 2004 Christine Merrifield-Wehrle joins MediaVest New York today as Senior VP, Group Director, overseeing the Paramount National Broadcast AOR as announced by Donna Speciale, President of Broadcast, MediaVest.
Download the press release (PDF, 43kb)Dan Donnelly Joins Starcom MediaVest Group as Senior VP, Director of Investments on Coca-ColaJanuary 15, 2004 Dan Donnelly, formerly Director of National Broadcast of the Busch Media Group/NY, joined Starcom MediaVest Group as Senior VP, Director of Investments dedicated to the Coca-Cola business. This is a new post created as a result of the Coca-Cola media consolidation with SMG announced in Q4, 2003.
Download the press release (PDF, 16kb)MediaVest announces Changes to the Broadcast TeamDecember 02, 2003 Donna Speciale, formerly executive vice president and director of national and local broadcast for Mediacom/Grey Global, will be joining MediaVest as President, US Broadcast, succeeding Mel Berning.
Download the press release (PDF, 36kb)Brian Terkelsen Joins MediaVest as Senior VP, Director of Entertainment MarketingNovember 17, 2003 Terkelsen has 13 years of entertainment marketing experience working with MTV, ESPN and Discovery Channel.
Download the press release (PDF, 49kb)Kraft Foods North America Renews MediaVest AgreementOctober 08, 2003 MediaVest continues as the company’s general market media agency of record, with SMG’s Tapestry unit being integrated to handle multicultural media.
Download the press release (PDF, 78kb)Tom Szczepanski Joins MediaVest USA as Senior VP, Managing Director of Los Angeles OperationsAugust 13, 2003 Szczepanski will have direct management responsibilities for the 20+ personnel LA office.
Download the press release (PDF, 44kb)Starcom MediaVest Group Fortifies Consumer Context Planning Function in Several Key MarketsAugust 04, 2003 Starcom MediaVest Group today announced that it is adding five new consumer context planners (CCPs) to its agency network.
Download the press release (PDF, 33kb)MediaVest USA to Consult Priceline.com with Media PlanningJune 20, 2003 MediaVest selected to provide strategic, consulting services to Internet travel company priceline.com* (Nasdaq: PCLN).
Download the press release (PDF, 34kb)MediaVest and Halogen Response Capture Capital One Media BusinessMarch, 2003 MediaVest USA and sister company Halogen Response Media have been named Capital One Financial Corporation’s media agency and direct response media agency, respectively.
Download the press release (PDF, 29kb)
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