Research, Insights and Analytics

Research plays a critical role in our overall investment and communications strategies. MediaVest has invested more than $17.0MM in proprietary targeting and Brand/Media Usage Research. As an example, MediaVest along with sibling company, Starcom, has exclusive worldwide rights to TARDIIS™, the world's first reach-based optimal allocation and analysis tool.

Truth & Design Group

MediaVest's evolutionary planning process starts with the consumer, discovering truths of human behavior and seeking inspiration from the collaborative process. From there, our Truth & Design Group identifies avenues that maximize the impact and meaning of our clients' messages.

Investment and Activation

MediaVest is proud of our investment and programming heritage. As the broadcast AOR for leading marketers including P&G, Kraft, Masterfoods and Coca-Cola, our buying discipline is second to none. This unit is led by Donna Speciale, President of Investment and Activation and Operations, a firm believer and practitioner of insight-driven marketplace activation and a video-neutral approach to investment.

Brand-in Entertainment

Beyond product placement, Starcom MediaVest Group's digital-led content creation unit Liquid Thread moves beyond branded entertainment to create communities, conversations and advocates for brand properties. Liquid Thread, led by Brian Terkelsen, is geared to create and sequence content across every screen to advance marketer goals.

Digital Connections

MediaVest Digital Connections offers a digital expertise spanning strategy, planning, buying, research and operations. This group, led by Amanda Richman, EVP, Director of Digital Services , guides clients on digitally driven technologies such as web media, search, broadband, Interactive TV, wireless/mobile and other addressable platforms.

Print Investment

MediaVest’s Print practice, led by Robin Steinberg, SVP, Director of Print Investment, develops integrated publishing solutions for MediaVest clients, uniting this discipline within the AOR strategy and investment teams.

Out of Home

Led by Norm Chait , SVP, Director of Out of Home, MediaVest’s OOH unit delivers strategically-based OOH programs and provides expertise across a spectrum of OOH areas including Awareness, Target-Specific, Point of Sale, Events and Retail Traffic.

Forty-Two Degrees At MediaVest

Forty-Two Degrees at MediaVest (MV42 is a leading multicultural media agency. Leveraging the power of MediaVest's Truth & Design approach, MV42° looks at the multicultural consumer in multidimensional ways focusing on discovering the most meaningful truths of human behavior and then designing human experiences that ignite our clients' brand communities. A part of the SMG Multicultural family, MV42°/MediaVest Multicultural's long-standing client partnerships include some of the world's leading marketers including Kraft, P&G, The Coca-Cola Company and Wal-Mart. 42°Â° is a reference to the specific angle at which sunlight is refracted in a prism to create the colors of a rainbow.

Our company believes the role of marketing is to ignite communities. Through the practice of Truth & Design, we harness the power of people’s shared purpose and voice, and we deliver experiences that ignite our clients’ brand communities and drive results.
Learn more about our process

Rich consumer and marketplace insights, uncovered by our robust team of talented professionals, inform our communications strategy and activation.
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