Rich consumer and marketplace insights, uncovered by our robust team of talented professionals, inform our communications strategy and activation.

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Word to Presidential hopefuls: Celebrities on campaign trail reach young voters

By MediaVest USA
A new study conducted by MediaVest shows that celebrity campaign supporters influence youth votes.
August 25, 2004
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“Finding the Path to Consumer Engagement”

By MediaVest USA
Word is out. Exposure no longer equals engagement. It’s not new news, but it’s certainly important news for marketers who for years have relied on reach and impressions to inject messages into the consumer’s psyche. No more.
September 23, 2003
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Media Ownership Relaxation: the Rules, Risks and Rewards

By Amanda Richman , Senior Vice President, Director of Digital Services, MediaVest USA
The Federal Communication Commission (FCC) adopted a new set of much anticipated broadcast ownership regulations on June 2nd, 2003 and it’s expected to have both short term and long-term effects on the media industry and advertisers. How will this affect the market?
July 14, 2003
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Wearout Report

By Starcom MediaVest Group
As technology improves, more and more opportunities to avoid commercial messages are available. SMG set out to investigate whether the old wearout rules still apply. We got some answers.
Summer, 2003
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2003 National Broadcast Trend Analysis and Outlook

By MediaVest
2003 brings new focus, trends, changes and uncertainties to the marketplace. Analyzing, dissecting, and understanding these factors are key to understanding how media leadership decisions are made, and where the millions of dollars will be spent.
Q4, 2002
Download this whitepaper (PDF, 363kb)